Ivy Park releases announces its spring 2018 collection with a campaign titled “Strong Beyond Measure.” Released on International Women’s Day, the cast includes track athlete and fitness enthusiast Risqat Fabunmi-Alade, Manchester, England singer/songwriter IAMDDB aka I Am Diana Debrito and model Molly Smith.
According to press, the campaign champions the collective strength of women all over the world. “Ivy Park founder Beyoncé recognizes how an active and health-conscious lifestyle can help women realize their goals on the sports field, in their chosen industries, or as caregivers at home. This campaign encourages women to find their sport to support their life’s journey and through its lenses, to push forward the conversation of equality through empowerment.”
Check out images shot by Jonas Lindstroem below.