Vans is known for its efforts to expand the sport of skateboarding globally through not shoes, but also sponsorship and construction of skate parks. In an effort to encourage more female participants, the brand kicked off its efforts with Bangalore, India skateboarder Atita Verghes, the founder of Girls Skate India.
In recognition of Verghes’ leadership, Vans has created a video documented Verghes’ experience as an Indian skater. “Girls have been oppressed for so many decades now,” says Verghes. “They’re expected to be girly and like do all this girl stuff, and that’s what I really like about skateboarding. It doesn’t have all those set rules.”
In addition to the visual, Vans is hosting a series of clinics globally, inviting women to attend and learn how to skateboard with all skill levels welcome. In the United States, there will be events in Orange, Brooklyn and Chicago, where instruction on building decks and skateboarding will be provided. The events will also include panel discussion along with live band performances.
For details on timing and location visit Vans.