New York label and retailer Kith in collaboration with Japanese brand One Strokes has released a lookbook for its upcoming “Genesis” collection as modeled by NFL Giants baller Victor Cruz. While Kith behind the scenes has always had a flossy clientele, this is a noteworthy casting because it is the first time it has shown a lookbook featuring a mega-watt star. The change in this case is appropriate because the collection itself is a big step up for Kith, offering as it does a complete wardrobe of Autumn-appropriate items, including outerwear and some very special pieces like the Shibuya robe and the Yoyogi jacket. As well, Cruz himself makes sense as he’s an established friend to the brand and as a member of the Giants also reflects Kith’s embrace of local heroes.
According to Kith, this collection will release October 25, at the newly-launched Kith shop at 644 Broadway and online at KithNYC.com at 11am EST. It will also launch in smaller quantities on October 28th at Japanese boutiques Monkey Time Shinjuku and Beauty & Youth by United Arrows. We expect as per normal, all goods will evaporate shortly after they go live.