Entering into her fourth year of successful collaborations with Reebok, designer and ever-evolving creative Melody Ehsani had a sense the time had come to take a new approach. “I didn’t want to continue to keep doing collaborations, I felt like I had made a version of all of my dream shoes and didnt want to keep going just for the sake of going. I also wanted all the people who had purchased them to feel like they owned a special piece of a special time. In the words of Hov, all good things must come to an end,” explained Ehsani on her blog.
Reebok responded by bringing on Ehsani as a design director for its Classics division, for which she will continue to release occasional co-branded items. The items featured here are the first capsule reflecting her new role with the label. According to Ehsani, they’re inspired by the women’s liberation movment and a portion of the sale of the items on her site will go to programs whose focus is mentoring and tutoring girls. All of the items shown here are now available for purchase on MelodyEhsani.com.