Fresh off of a combo music/tee-shirt capsule, designer Virgil Abloh continues to bring to the table unique ways of commenting on his fashion brand Off White. This time it’s a series of “See Now Buy Now” posters capturing a street sales of his “Binder Clip” bags following his spring 2017 runway presentation during Paris Fashion Week.
Shot by Milan-based photographer Piotr Niepsuj, each poster is double-sided, on one side showing Off White bags being sold a la sidewalk counterfeiters, atop a blanket laid out on the sidewalk, and on the other side, a description commenting on street and fashion as well as the concept of real and fake labels, reading as follows:
“There is not a more direct way to say ‘See now, buy now,’ than actually doing it. The bags hit the shelves and streets the day of the show. You see them, you buy them. They fulfill your desires immediately. Fashion is always taking something from the streets and the streets are always taking something from fashion. In actuality, there is no division between the ‘Streets’ and ‘Fashion’ any more. There is also no division between real and not real. What does this even mean in 2016? We are basically staging, selling ‘fake’ bags from the street to sell the ‘original’ ones in stores. But are they really ‘original’?As Virgil says: ‘There are to many layers for that.” There are many layers and also no rules. The world changes too fast. And if you ask what about the luxury, think what about buying the luxury without the receipt.'”
Five different posters are now available to purchase at off—white.com.
