Nike has included plus-size garments in his line for a while, but stepped up the number of 1X-3X offerings in its holiday 2016 collection.
For spring 2017, it added even more options for its U.S. and U.K. customers, and at the same time the global sport brand put some marketing muscle behind the roll out with a campaign featuring model Paloma Elleser, lifestyle bloggers Grace Victory and Daniel Vanier and track and field athlete Amanda Bingson.
Speaking on her mindset as it relates to her body, Victory commented, “Positive body image and self confidence is something I advocate, not just for me personally but for every woman and young girl, no matter what their size. It’s about time real bodies are celebrated.”
Check out images and video below.