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Sneakers January 16, 2018
By Snobette
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Sneakers

The Story Behind The Faux Under Armour And A$AP Rocky Sneaker

under armour asap rocky faux sneaker

January 16, 2018. Leave a Comment

Under Armour‘s collaboration efforts thus far with A$AP Rocky haven’t exactly gone smoothly. Under Armour announced the collaboration in September of 2017, but until now there hasn’t been any preview of the product. At the same time, Rocky who is constantly photographed for his sartorial choices hasn’t been spotted wearing as much as an Under Armour headband.

Yesterday (January 15, 2018) an image of a sneaker surfaced via Instagram account @detroitsneakerbar, which is run by Dino Hatfield, who collaborated with Under Armour on a shoe in 2017.  Rocky was featured in the image though Hatfield didn’t say whether the shoe was designed by him.

When sneaker sites began to push the story that the shoe was designed by Rocky, the Harlem rapper pushed back on Twitter and wrote, “False!”

There isn’t any news about whether the shoe Hatfield posted will be produced, but we heard Under Armour management met with boutique retailers in a Los Angeles meeting in fall 2017 where they spoke about the Rocky collaboration, but said they were still working on product.

A buyer confirmed to us today that Under Armour hasn’t shown any Rocky product since that meeting. Given the amount of time it takes to design and make a shoe, unless Under Armour and Rocky have created a very limited edition shoe sold only by Under Armour, that means there probably won’t be a shoe at retail until June.

Under Armour has been struggling with its own internal issues, including a decline in demand for its product in the United States that’s led to a steep drop off in its stock value. As a result, the brand has been forced to cut back staff and cut ties with Ben Pruess who helped create the brand’s elevated  UAS line.

Check Rocky’s retort along with the faux Under Armour shoe below.

False!

FALSE! https://t.co/71AsrR1OQY

— LORD FLACKO JODYE II (@asvpxrocky) January 16, 2018

UA x Rocky Prototype

Flacko.

A post shared by Dino Hatfield (@baltsneakershow) on Jan 15, 2018 at 4:49pm PST

Sneakers Under Armour

Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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