Gufram Catches Disco Fever For Newest Collection

Italian furniture maker Gufram has revealed a disco-inspired collection of furniture it will show at this year’s Milan Design Week event. Comprised of couches, cabinets and a mauve carpet, the playful collection is titled “Disco Gufram” and was designed in collaboration with Milan studio Atelier Biagetti, Rotterdam-based design collective Rotganzen and Parisian studio GGSV.

“Back in the days, Gufram produced an entire collection of extravagant seating for what we call today ‘the spaces of freedom’,” wrote Gufram in a press statement. “For this new adventure it has invited three groups of creative minds to create its own surreal disco, in the heart of Milan.”

The sofas were handled by Atelier Biagetti who’s designs were inspired by Gufram archival couches from the ’70s. Originally called Linea Discoteca, Biagetti personalized each of their five designs with names: Betsy, Tony, Stanley, Jimmy and Charly, reflecting their individual personalities.

GGSV worked on the carpets while Rotganzen focused on the cabinets, which are adorned with a deflated disco ball, a “melancholic reminder” of the temporary nature of the glamorous life.

Milan Design Week will take place from April 17th through 22nd.

Check out some of the “Disco Gufram” pieces below.