Money talks and the numbers are saying most U.S. consumers are not just okay with Nike’s controversial Colin Kapernick “Just Do It” campaign, they’re inspired by it. While sales of the brand at first dipped following the launch of the campaign on September 3, 2018, according to San Francisco-based Edison trends, Nike’s online sales grew 31 percent from September 2-5 versus a gain of 17 percent during the same period in 2017.
According to an Edison Trends press statement: “Following Nike’s Monday afternoon debut of the latest iteration of their ‘Just Do It’ campaign, featuring Colin Kaepernick, fan discontent and boycott threats have grabbed headlines and even commentary from the President. But the research confirms that, at least for now, the company is suffering no negative repercussions in sales.”
The company tracks numbers using receipts from over 200 online vendors, using “Nike” as a search term.
Nike’s stock price dropped three percent the day after the campaign was announced and hasn’t yet regained the lost ground. However, Nike’s stock price is up 27 percent year to date.