Puma has linked with Montreal-based Atelier New Regime on a dope collection of apparel and footwear inspired by motocross gear.
In press, the brand stated, “This collaboration pays homage to the ‘riders,’ those continuously pushing through the physical and mental challenges to turn their passion into a way of life; the ones constantly chasing their adrenaline rush, risking it all to live up to their own standards.”
The unisex Puma x Atelier New Regime capsule launches on October 4, 2018 in-store and online at ateliernewregime.com.
