The brainchild of Althea Simons, Grammar NYC is a label underpinned by an affinity for the perfectly simple and utilitarian white shirt. Based in Brooklyn, Simons recently partnered with Corinna and Theresa Williams of Celsious for a fun editorial.
In an email exchange, Simons shares her connection with Celsious, a laundromat whose concept elevates the experience of laundering with a coffee shop, restaurant and garden while also being eco-friendly.
Snobette: How did the Celsious editorial come about?
Simons: “We have a mutual friend who works out of the same co-working space as I do (Deren Guler of Teknikio). She told me about Celsious when it launched and I loved the idea. I had been thinking that I would love to partner with some sort of cleaning brand because staining is one of the number one issues people have with white shirts. When I looked at their Instagram I totally fell in love with the brand. I messaged them and it turns out the feeling was mutual! We have been supporting each other in various ways ever since. We launched at pretty much the same time, so it has been fun to grow together.”
Snobette: What is it about Celsious that attracted you?
Simons: “I LOVE Celsious for so many reasons, but first of all because the founders Corinna and Theresa are wonderful people and have become dear friends. They are both so talented and have used their respective skill sets and big hearts to create a revolutionary community space and laundry experience. Even though I live far away in Bed-Stuy, I bring my laundry to Celsious. After experiencing laundry the Celsious way I just can’t go back! It’s so much better in every way.”
Snobette: What is in store for Grammar in the upcoming months?
Simons: “Grammar is doing a re-brand and will be relaunching with a new website and some beautiful photography in early November! And we have some surprises in store for the holidays, so stay tuned for that!”