Nike and Patta have announced plans a new collaboration collection, one that is titled “Publicity. Publicity. Wohooooow!” The phrase and design theme for the collection is rooted in the bold, statement-making “happenings” of ’60s avant garde artists like Amsterdam’s Robert Jasper Grootveld.
The collection is highlighted by a checkered suit, described as a homage to a pioneering jazz musician who asked following his final Paris concert not “How did I play?” but “How did I look?”
The collection includes and Air Max 90 and 95 silhouettes, which Van de Waal describes as a favorite. “The Air Max 90 is a robust classic, and the 95 has always felt like a futuristic design; combining both forms a mix between classic and more technical design,” said de Waal.
“We wanted to make head-to-toe outerwear, but have it somehow feel like a tracksuit, so we adjusted existing Nike silhouettes to make it our own,” explained Patta’s founder, Vincent Van de Waal, in a press release.
Part of the capsule includes a campaign featuring Patta friends and families who were tapped to create their own physical and digital “happenings.” The efforts will be collected in a Linda van Deursen-produced book that will feature all 11 participants including Bart Julius Peters, Dana Lixenberg, Oko Ebombo, Nigel Shafran, Qiu Yang, Joyce Ng, Morgan Knibbe, Vincent Van de Waal, Violette Esmeralda, Sam de Jong and Stephen Tayo.
A short film by Morgan Knibbe can be viewed here.
By way of Nike by You, the mix is also available for further customization, broadening (again) the nature of the collaboration and inviting all participants an opportunity to give the shoe a personal spin.
The Nike x Patta “Publicity. Publicity. Wohooooow!” collection drops on October 20, 2018 on patta.nl and at Patta stores in London and Amsterdam. It will launch globally October 27th at nike.com.
Check out images for the effort below along with a Morgan Knibbe-directed video.
“Publicity. Publicity. Wohoooow!” video