In a exchange with Vogue Paris, Rihanna explained the origins of the brand. “We spent a lot of time just creating what we call the DNA of the brand. I’m the muse,” she laughed, and added, “I know that sounds kind of narcissistic, but basically it’s what I like to wear and what looks good on my body.”
When asked to describe her personal style, Rihanna said, “Moody, for one, I get bored really easily,” and added, “daring, I love to try new things. I love my sweats and my heels, I love my oversize jackets with my tiny little slip dresses. I like to mix it all up.”
She also advised style lovers to play more with fashion: “That’s what fashion is about. It’s not that serious. It’s drag!”
Check out the exchange below.