Nike has revealed images from its redesigned women’s floor located on the third floor of its London flagship. Notably, the space includes plus-size mannequins, which marks a first for the location.
The mannequins reflect Nike’s commitment to offer a much wider range of plus-sized clothing, an effort that began in spring 2017.
According to press, “The concept of the floor is inspired by the latest Nike House of Innovation flagships in New York City and Shanghai, particularly in its flexible, gridded layout to quickly reorganize the space all year round.”
Currently, the London store is themed on soccer, reflecting the upcoming women’s World Cup in France.
Have a look around the store interior below.