Known for his ability to influence, Kanye West is making moves to shut down anyone thinking about profiting from knock offs of Sunday Service-associated merchandise.
According to TMZ, West through his holding company, Mascotte Holdings Inc., filed a trademark for the phrase Sunday Service with the U.S. Patent and Trademark Office on July 19, 2019. The filing specifically applies to clothing, including “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.”
According to Page Six, in April 2019 Mascotte Holdings also applied to trademark the name “Half Beast.” The request appeared to be associated with an entertainment-related enterprise that includes children’s toys.
Filing for copyright protection doesn’t by any means translate to rubber stamp approval by the U.S. Patent and Trademark Office. Earlier this year, Cardi B filed to protect “okurrr,” a request that was denied. Meanwhile Megan thee Stallion has filed to protect her signature “hot girl summer” phrase, which stands a good chance of being denied as well.
West started holding Sunday Service events sometime in the spring of 2019. More or less a private concert with religious overtones, the events are orchestrated by West who backed by a band and a full gospel choir. The group performs gospel versions of a wide array of songs, including ones penned by West.
West led a public Sunday Service performance in April 2019 at Coachella, where the group performed on a hillside. The event included a merch booth that included t-shirt and hoodies emblazoned with phrases including “Sunday Service at the Mountain” and Trust God.” There was also a pair of $50 “Jesus Walks” socks.
Check out a snippet of West’s Sunday Service performance at Coachella below.