Reebok ambassador Cardi B steps up for the brand with a spot that connects with her love of an extra long nail statement. Set in a hair salon, the Grammy-winning rapper is in the midst of discussing her relationship woes when she notices one of her Rebok Club C sneakers is unlaced. Taking a moment, she magically makes her blinged out set of nails lengthen and lace up the shoe.
Commenting on the spot, director Andreas Nilsson stated, “It’s a creative concept that salutes Cardi’s own life experience, which saw her challenge expectations to become a self-made maven. An artist, mother, and Grammy Award winner, Cardi B is walking, talking, red-carpet-slaying proof that those who defy convention and challenge the status quo are the ones who truly define what it means to be classic.”
Priced at $60, Reebok’s classic Club C sneakers are now available on amazon.com.
Enjoy Reebok and Cardi B’s “Nailed It” visual below.