Adidas CEO Kasper Rørsted confirmed during the company’s third-quarter earnings call last week that the brand will launch its collaborative collection with Beyoncé sometime in either November or December 2019. He also said the partnership would include two brands, Beyoncé Adidas and Ivy Park.
Subsequently we have learned Adidas will kick of the partnership with an Ivy Park apparel capsule, currently planned for a mid-December 2019 launch. The Adidas x Ivy Park launch will be sold on adidas.com, ivypark.com and at select boutique accounts globally. And yes, you can anticipate Beyoncé will make some appearances related to the launch.
In advance of the effort, Adidas has launched a dedicated page where fans can sign up for more information. For U.K. users: adidas.co.uk/beyonce and for global users: adidas.com/beyonce.
The more elevated Beyoncé Adidas label will launch in March 2020 with an exclusive sneaker and apparel collection. According to @theyoncehub, the Beyoncé Adidas label will be sold exclusively on adidas.com.