As fronted by new ambassador Kylie Jenner, Puma has announced the launch of the Fierce silhouette, a shoe designed for fitness with plenty of crossover style appeal. The shoe is a lightweight slip-on with a grooved outsole, making it perfect for pivot-filled fitness classes. The campaign image shown here was shot by Lauren Dukoff and will be seen in a variety of global print and digital platforms. The Fierce drops today in four different colors. Priced at $90, it will be available at select retailers and Puma.com.
