H&M as part of its commitment to outfit the Swedish Olympic team this summer, is offering a sport-inspired collection, including joggers, leggings and our favorite item, a strappy sports bra in pink and black. The offerings are part of H&M’s efforts to grow its offerings in the category and will be available in the chain’s H&M Sports locations and online starting July 21st.
The Stockholm-based chain has created an ad campaign titled “For Every Victory” to market the launch, fronted by inspirational athletes, including former Olympic decathlon gold-medalist Caitlyn Jenner gymnast Chelsea Werner, surfer Mike Coots, and boxer Namibia Flores.
