Staged in an underground warehouse, the Y-3 video campaign for fall 2016 aptly reflects the brand’s dark futuristic aesthetic with looks inspired by rave culture and minimalism. Directed by Robert Broadhurst, the video features models Anton Tofgard and Kris Gottschalk. According to press, the video, “mines the conceptual terrain of data culture and suggests a dystopian future beyond the expanding surveillance boom. With characters who can’t elude the peering cameras of a hacked security feed, it nods to the fault line between safety and surveillance and builds upon Yohji Yamamoto’s famous belief in ‘clothing as armor.'”
Check out the video below as well as still images shot by Takay .
Select items from the fall collection are now available at retail and on Y-3.com.
