In an endearing video that epitomizes the cool that’s been the engine behind Adidas‘s current success story, the German sport brand has released a Terrence Neale-directed video titled “Originals Is Never Finished” celebrating creative visionaries.
Themed on the music of Frank Sinatra’s iconic single “My Way,” the video includes appearances by creative and athletic change makers including Kareem Abdul Jabar, Snoop Dog, Stormzy, Dej Loaf, Dev Hynes, Mabel, Petra F. Colins, Gonz and Lucas Puig.
Created by New York-based agency Johannes Leonardo, the firm’s creative director, Wes Phelan, said on the spot for Adidas Originals, “We wanted the film to reflect the rich past of all creative spheres: music, art, film and sport. Starting with the music, we intentionally chose a track that had been done multiple times before to prove our point, original is never finished.”
