Vans has announced a new global campaign titled “This Is Off The Wall,” a reference to both the brand’s skateboard roots plus a tagline that speaks to the brand’s embrace and support of creatives known for pushing forward action sport, art, music and street culture.
Imagery and video associated with the effort features many of the athletes, artists, musicians and influencers who have long and personal histories with the brand. According to press describing the individuals featured in the campaign, “Their stories are each unique and told through a variety of tones shine a light on the passions that Vans has always supported. The visual nature and emotions that are evoked in each story are easily translatable around the world, showing that creative expression is inclusive and without borders.”
Women shown in initial campaign images are blogger and creative consultant Jayne Min and Block Party drummer Louise Bartle.
“The meaning of ‘Off The Wall’ is the very ethos of Vans, the very identity of our brand, its everything we stand for,” said Vans president Doug Palladini. “We’re pleased to tell this inspiring and sincere, five-decade-long story through our family of ambassadors who have been brought together by their diverse passions for creativity.”
Whatever the reason or the theme for the campaign, it’s been the engine for some beautiful imagery. Check out some photographs below. More will be rolled out as the year goes on.
