Nike Builds Kicks Off New York-Based Air Society With Dance Workshop

Nike continues to build on efforts to connect with city communities, announcing the formation of the New York-based Air Society, a group of five women who will lead a series of workshops speaking to their creative expertise.

Members include dancer Mishay Petronelli, photographer Hannah Sider, Kith Women creative director Emily Oberg, florist Caroline Lahti, architect and educator Jenny Sabin and food/style blogger Cyndi Ramirez-Fulton.

The first event is a free dance workshop led by Air Society member Mishay Petronelli and Nike trainer Traci Copeland that takes places on July 16, 2017 at Equinox at 267 Mulberry Street.

Mishay Petronelli

“If women come together and realize how powerful everyone is individually, as a group, it is unbelievable what we can do together.” – @mishayyyy Click the link in our bio to read more about Mishay Petronelli and how the dancer, teacher & choreographer uses her female spirit to soar. #AirSociety #NikeNYC

A post shared by NikeNYC (@nikenyc) on Jul 11, 2017 at 1:23pm PDT

Air Society Campaign

Connect. Empower. Build. ▫️ Welcome to #AirSociety. A league of creatively minded women in NYC fueled by the invisibile, the { AIR } that pushes them forward and empowers them to rise. Click the link in our bio to learn more, meet the members and get involved. #NikeNYC

A post shared by NikeNYC (@nikenyc) on Jul 10, 2017 at 1:46pm PDT

Air Society Campaign

Ignite your creativity: For her, by her. #AirSociety. Learn more: https://t.co/qRCpU07BKl pic.twitter.com/UForwNwHNU

— Nike NYC (@NikeNYC) July 10, 2017