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Streetwear August 3, 2017
By Lois Sakany
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Streetwear

Emily Oberg Visits ‘Improper Etiquette’ Discusses Complex, Kith, Getting Hacked

improper etiquette mcsweeney oberg stylez

August 3, 2017. Leave a Comment

Kith Women’s creative lead Emily Oberg visited Leah McSweeney and Laura Stylez‘s “Improper Etiquette” podcast, a fun conversation if only because Oberg and McSweeney have the shared experience of being women in the un-female friendly industry of streetwear.

In the interview Oberg explained how she went from growing up and living in Calgary to an on-air position at Complex. She also discussed a couple of her most famous moments as an on-air reporter, both of which entailed interviewing Supreme super fans.

After three years at Complex, Oberg explained she didn’t feel like she was progressing and had a conversation with Kith owner/founder Ronnie Fieg, who offered her a lead creative role.

Oberg also discussed her Sporty & Rich magazine and clothing brand, and  revealed she currently has a boyfriend, who is 37-years old. Initially McSweeney felt he was too old for the 23-year-old Oberg, but changed her mind when she found out his identity (whose identity was not revealed on the show).

The group also discussed who is and isn’t an influencer and how to use one’s platform responsibly. “I think that having a platform is a privilege and not a lot of people get to have that,” said Oberg, “So if your going to have this voice and have all these followers, I feel like you should use it for some good.”

McSweeney also brought up model Adrianne Ho, who sometimes takes heat for the amount of Supreme she wears. As it turns out, Oberg and Ho are friends so she had nothing but good things to say about her. “She’s actually really sweet,” said Oberg.

They also chopped it up over an array of topics, including dealing with exes and in a reference to the recent Usher lawsuit, they debated getting herpes in exchange for a million dollar payoff. They also debated Donald Trump’s recent decision to ban transgender people from the military.

The conversation switched to some of the push back Oberg has received on social media, and she spoke about being dragged for tweeting, “Your MCM wears Fashion Nova,” which she said was a joke that got blown out of proportion and turned into a race issue.

Oberg also told a story about having her Instagram account hacked and receiving a creepy message on her phone after she got her account back.

Check out the podcast below.

Streetwear Emily Oberg Emily Oberg Improper Etiquette Laura Stylez Leah McSweeney

Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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