Adidas Soccer and Kith have revealed a “Season 2” collection of fall apparel and footwear kits for the retailer’s New York Cobras, Miami Flamingos and newly-added Los Angeles Rays soccer clubs, all Kith-sponsored teams.
Team jerseys, apparel and two Adidas slip-on silhouettes (Nemeziz UltraBOOST 17+ and Nemeziz 17.1 TR) are rooted in color stories inspired by the teams’ official colors: olive for Los Angeles, pink for Miami and black for New York.
Further reflecting local flavor, each team represents its city through additional branding and activities.
In the case of the Los Angeles Rays, the team is sponsored by Samsung and shoppers can touch and feel the product at a Kith Fred Segal pop-up at 8500 Sunset Boulevard in Los Angeles. Kith will partner with EA sports in Los Angeles to set up a single elimination tournament of FIFA ’18 to win a special prize.
The Miami Flamingos jerseys include branding from Chase, which Kith has banked with since its inception. As part of Chase’s sponsorship of the Flamingos, both colors of the Chase-branded jerseys will release on Thursday November 2, 2017, in Kith Miami, exclusively for Chase cardholders. All proceeds from these sales will support Hurricane Irma relief.
The New York Cobras are sponsored by Coca-Cola, a call back to a collaboration from earlier in the year, inspired by summer vacations on Long Island’s famous Hampton beaches. Similar to Los Angeles, there will be an EA Sports Fifa ’18 tournament. Contestants will be selected randomly via raffle which they can sign up for here.
Check out the lookbooks below, shot by Nolan Persons and styled by Gianna Santos.
The entire collection will launch on November 3, 2017 at at Kith shops in New York, Brooklyn and Miami, the Kith Fred Segal Pop-Up at 8500 Sunset Boulevard in Los Angeles and at 11:00 AM EST on kith.com.
