Congrats are in order for Brooklyn rapper, actor and Pro Era crew leader, Joey Bada$$, who has been announced as Pony‘s first-ever creative director.
The 22-year old’s first campaign effort with the brand is titled “Product of New York,” a reference to Bada$$’s Brooklyn roots. The effort includes the release of a Pro-Era branded Pony Topstar offered in red, green and yellow suede.
As part of his new role, Bada$$ as styled by Haylee Ahumada appeared in a campaign video in which he discussed his views on the brand and his goals in working with it.
This year has been an auspicious one the rapper, who dropped the album All Amerikkkan Bada$$ in April 2017, toured throughout Europe and appeared on another season of “Mr.Robot.”
Priced at $75, Bada$$’s Topstar suede sneakers are now available on pony.com/collections/pro-era.
Check out campaign images and video below.
