New York boutique Reign, has tapped stylist and model Aleali May for an editorial featuring fall 2017 offerings from U.K.-based Maharishi.
Open since October 2017, Reign is the brain child of Santino LoConte, whose high-tech boutique and online shop was created through a partnership with Samsung.
The label finds a perfect muse with Aleali May, whose affinity for classic unisex style in in perfect alignment with Maharashi, a label known for taking a luxe approach to military-inspired silhouettes.
May wears garments from the label’s fall collection, a mix of army green and khaki t-shirts, cargo pants, bombers and jackets.
Ranging in price from $150 for t-shirts to $950 for a camo, fishtail parka, the items are now available at Reign, located at 807 Washington Street.
