Kendrick Lamar performed at halftime at the NCAA football championship between University of Georgia and University of Alabama.
During the performance Lamar wore Nike‘s “Kenny 1” sneaker, an all white Cortez sneaker with red and black accents stitched with the word “DAMN” in place of the Swoosh.
Priced at $100, Nike Cortez and Kendrick Lamar’s “Kenny 1” Cortez sneaker will drop on January 26, 2018 on Nike’s SNKRS app. (Originally the shoe was scheduled to release on January 28th, the night of the Grammy Awards.)
Below check out the shoe and watch Lamar performs “HUMBLE” and “All the Stars,” the first single from the Black Panther soundtrack.