Emily Oberg checked in with Sole Collector’s “Full Size Run” series where she dropped the big news she’s stepped down from her role as Kith Women’s creative director. Oberg joined the label sometime in early 2017 with her tenure at Kith lasting for about a year.
The discussion kicks off with hosts Rich “MaZo” Lopez, Brandan Dunne and Matt Welty asking Oberg about her experience working with Kith founder, Ronnie Fieg.
Oberg described Fieg as “kinda intimidating” because “he’s very focused and he’s very serious about his business,” adding, “And he’s an amazing business man and a lot of people look up to him and rightly so.” She went on to describe Kith as the Barneys for the streetwear world and unique in its positioning.
In discussing why she chose to step down from her role at the end of 2017, Oberg said, “I’m not with them anymore. I recently stepped down to focus on my own thing.” Oberg noted she will focus more on her Sporty & Rich platform and will continue to consult with brands. Later in the program she noted she was no longer living in New York and had made the move to Los Angeles.
In a conversation about Nike and Jordan’s recent efforts to connect more with women, Oberg said both labels are doing better but still have work to do. When asked if she would like to collaborate with Jordan, she said she’d rather make an AirMax shoe with Nike.
The group also discussed the concept of influencers and Oberg acknowledged she is one, but said she brings more to the table than just an ability to influence.
On the topic of sneakers, there was a consensus among the group that the Adidas Originals Yeezy Boost 350 is “over,” though Oberg says she’s still likes the Yeezy Boost Wave Runner and is into the dad-shoe trend in general and has been for a long time.
The show closed with a crack referencing Bella Hadid’s disastrous Complex sneaker shopping episode with a reader asking, “What should would a homeboy have to wear to get it?”
Check out the interview below.
