Reebok Classic reveals new “Alter the Icons” imagery, this time featuring Bay-Area rapper Saweetie, sporting an updated version of the brand’s classics.
The effort also includes a video that examines Saweetie’s Hayward, California upbringing.
The “Alter the Icons” campaign highlights creatives whose creative story departs from the everyday. In addition to Saweetie, the campaign includes efforts with JAYIDK, MadeinTYO, and Bodega Bamz.
In her imagery, Saweetie is sporting a Classic Leather altered in rose gold. Priced at $85, the shoe is priced at $85 and is now available on reebok.com.
Check out Saweetie’s campaign images and video below.
