Update: Note: On November 15, 2018, Nike provided early access to the Air Force 1 De Lo Mio on SNKRS for New York residents only. The shoe will see a wider launch on SNKRS on November 17th. If you’re new to using Nike’s SNKRS app, then definitely check out our SNKRS tutorial.
Read the original story below.
Nike honors the contributions of New York’s Dominican community with the Air Force 1 De Lo Mio, a shoe created in collaboration with designer César Pérez, a Dominican American who grew up in the Uptown Manhattan neighborhood famed for its Dominican-rooted population.
Affectionately referred to as Uptowns because of its popularity in New York’s Uptown neighborhoods, the white leather shoe features a red and blue Swoosh referencing the flag of La República Dominicana. As well, Dominicana is written on the shoe’s right tongue tab with República on the left.
As part of the effort, six photographers with Dominican roots were chosen to create a campaign highlighting the shoe. They include Adeline Lulo, Alberto Vargas, Cheril Sanchez, Elvin Tavarez, Juan Veloz and Ralphy Ramos
In press related to the effort, Nike stated, “The AF1 has always been synonymous with Uptown. This iconic silhouette was the perfect platform to pay homage to one of NYC’s most influential cultures and communities, Dominicans. Used as a term of endearment for a close friend, the spirit of ‘De Lo Mio’ is the true embodiment of All For 1.”
Priced at $165, Nike Air Force 1 De Lo Mio (style code: BQ8448-100) sneaker will drop on November 17, 2018 on SNKRS and select wholesale accounts.
Check out the campaign images below.
