Multi-talented creative Ciara has been tapped by Finish Line as the creative director for the chain’s children’s Nike and Jordan apparel offerings. The effort will include appearances by Ciara’s two children, five-year-old Future Zahir Wilburn and two-year-old Sienna Princess Wilson.
In an Instagram post, the Indianapolis-based sporting goods chain stated, “Level up for #BTS 🎒📓 @ciara is our new Creative Director for kids. Keep it locked to see more from Baby Future and Si Si.”
Check out the debut campaign images below.