New York-based Coach continues to make moves to up its coolness quotient with news today (November 19, 2019) that it’s tapped entertainer Jennifer Lopez as the new global face of the brand.”
“I’m so excited for this collaboration with Coach,” Lopez said in a statement. “It’s a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style, an uptown downtown mix.”
While it’s not mentioned in the press release, Lopez can legitimately claim a connection to the brand vis-a-vis her 2002 video for “All I Have” featuring LL Cool J. In the visual, Lopez packs up a full set of monogrammed Coach luggage to make her escape from LL, who’s been a less than ideal boyfriend.
The announcement of Lopez as an ambassador follows the brand’s holiday 2019 campaign featuring Megan thee Stallion, as well as models Kate Moss, Fernanda Ly, and actors Yara Shahidi, Camila Morrone and Miles Heizer and director Spike Lee, all of whom reflect a considerably cooler and browner lineup compared with prior campaigns.
When questioned about the status of Coach ambassador Selena Gomez, Coach didn’t provide feedback to WWD.
Look for campaign images featuring Lopez to first appear in spring 2020. She will front campaigns for Coach’s signature leather goods, ready-to-wear collections and footwear.
