Adidas and Ivy Park launched their debut collection last week, an effort widely viewed as seamless from start to finish. Kicked off with a series of buzz-building celebrity seedings, the cute, sport style-themed collection was completely sold out shortly after it was officially launched on January 18th.
Following up on the effort, Beyoncè today (January 21, 2019) extended thanks to everyone involved in the effort on Instagram where she wrote, “I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B”
While there are no plans to restock the debut collection, you can anticipate additional drops featuring similar silhouettes in new colorways (we’re hearing orange will be the next color theme) in the coming year.
