Fenty Beauty kicks off 2020 with news of a product expansion into the mascara category. The news was announced with an alluring image of Rihanna styled in a black turtleneck pulled up over her mouth, a placement allowing for maximum emphasis on her lashes. Playing off on the description of an image featuring a full naked person, the mascara is called Full Frontal
Commenting on the new category, Rih Rih wrote in the caption, ” Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA with a brush that lifts lashes on the fat side, and defines and curls on the flat side!
Fenty Beauty’s Full Frontal mascara will launch on January 16, 2020 at fentybeauty.com, sephora.com, jcpenney.com, boots.uk and harveynichols.com.
Check out some details on the mascara via Priscilla Ono, Fenty Beauty global makeup artist.
