New York-based Coach as directed by Stuart Vever went all out for fall 2021 with a campaign titled “Coach TV,” an effort tapping into days of yore when we spent all our time staring into a different screen which sat in a fixed space.
Paying homage to now iconic TV genres including sitcoms, laugh tracks, music videos and sport-themed programming, the 11-minute “Coach TV” video was directed by Frances Frances and stars Coach ambassadors Jennifer Lopez (filmed lip syncing “Call Me” by Blondie), Megan thee Stallion and Michael B. Jordan.
In addition to the three ambassadors, the video and fall 2021 campaign images also include models Kaia Gerber, Paloma Elsesser, Xiao Wen Ju, Kiko Mizuhara, Binx Walton and Julia Nobis, as well as actors Cole Sprouse, Hari Nef, Rickey Thompson, KJ Apa, Bob the Drag Queen and Ma Zhe with music creatives Jon Batiste, Cordae, Kim Gordon, HyunA and Dawn and influencers Tavi Gevinson, Wisdom Kaye, Coco Gordon Moore.
Check out the video and select campaign images as shot by Juergen Teller below.
