Harlem-native, rapper and soon-to-be first-time father A$AP Rocky has teams up with Mercedes Benz on a collection of jackets, hoodies, sweater, baseball caps and bags, all of which are themed on ’90s-era hip hop style.
Commenting on the effort, Mercedes Benz vice president of communications Bettina Fetzer said, “Mercedes-Benz has been exploring culture-led industries for decades, driven by our forward-thinking spirit and spearheaded by authentic co-operations with partners, allowing us to speak credibly to progressive target groups.”
“Our collaboration with A$AP Rocky perfectly captures the movement of the ’90s, tapping into the fashion and music culture of this decade, a defining era that has shaped creatives such as A$AP today. Through the capsule collection, we offer our customers a unique, new gateway into the Mercedes-Benz world.”
Priced from $60 to $175, the assortment is now available on awge.com/shop and pacsun.com.
