Nike is ushering in a new ear with a splashy new women’s campaign featuring 14 women described by the brand as “elite athletes, collaborators, Nike trainers and partners in the world of dance, design, style and photography.” The campaign is meant to usher in a new era for Nike women, focused on five areas of holistic fitness: movement, mindfulness, nutrition, rest and connection.
Photographed by Renell Medrano and styled by Gabriella Karefa-Johnson, the effort includes Megan Thee Stallion, Feng Chen Wang, Kirsty Godso, Parris Goebel, Yoon Ahn, Anna Cockrell, Liu Xiang, Stephanie Au, Crystal Dunn, Betina Gozo, Tatyana McFadden, Tunde Oyeneyin, Young-Ju Lee and Sabrina Ionescu.
Commenting on the effort Liz Weldon, vice president of Nike global women’s brand management said, “We’re celebrating all forms of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we want to be her biggest champion.”
