StockX is making waves in the sneaker space by partnering with Skechers and Doja Cat for an exclusive pre-release of the Doja’Lite Shine sneaker. Inspired by Skechers platform D’Lites sneaker, Doja’s version features a patent leather and mesh upper, a metallic marble lug bottom, and comfy Memory Foam insole. The collaboration was announced earlier this year with Doja tapped as the brand’s first artist in residence.
Doja and Skechers connected after she wore D’Lites sneakers during her 2022 Coachella performance. Skecher president Michael Greenberg said. “Conversations evolved from there and we learned she really loved our heritage Skechers styles, so there was a lot of synergy that led to us announcing her as the first Skechers artist in residence earlier this year. Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking.”
In press about the sneakers StockX CMO, Deena Bahri said, “As the marketplace for current culture, StockX is committed to providing access to of-the-moment products, artists, and trends. “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers, a brand with a rich history of conversation-driving collaborations, to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites of the early aughts.”
Following the presale on StockX, Skechers will launch the DojaLite Shine in white or black, along with the DojaCat Premium in black or white highlighted by a translucent pearlized lug bottom and the DojaLite Pop in lilac featuring a snake-embossed patent leather upper.
Priced at $125, Skechers DojaLite Shine will launch on September 21, 2023 on StockX.com. The entire collection of DojaLite sneakers will launch on Skechers on September 28th.
