Beyoncé today announced the roll out of haircare line Cécred (pronounced “sacred”), launching on February 20, 2024 on cecred.com where the line is described as combining science with ritual.
The news was announced with campaign imagery featuring her daughter, Blue Ivy Carter, alongside vintage video from Tina Knowles‘ Headliners salon in Houston, Texas, a 12-seat salon opened in 1990, where Beyoncé worked part time when she was growing up.
The 29-time Grammy Award winner first teased the news of a coming haircare line back in May. At the time, images hinted at a full range of haircare products as well as styling tools.
Product and pricing isn’t available yet, but offerings will exclusively be sold on February 20th on cecred.com.
