Jordan and Awake New York have unveiled campaign images and video for their upcoming shoe and apparel collaboration. Dubbed “Where I’m From,” the film makes a statement on New York streetwear culture with natives including NBA player Carmelo Anthony, music creative Kitty Cash, DJ Clark Kent and the Brooklyn-based Bucket family.
Shot by Christopher Currence, campaign images feature Ruba Abu-Nimah, DJ Nick Hadad, Ev Bravado of Who Decides War, model Samantha Swan and producer Nyan.
Jordan and Awake NY’s capsule will launch at Awake NY’s store and awakeny.com on March 9, 2024. A second launch will take place on nike.com on March 13th.
Enjoy a look at the film and explore the captivating lookbook below.
