Fenty by Puma has released a trio of Earth-toney Phatty Creepers offered in taupe, green fog and warm white. Featuring a nubuck leather upper, the monochromatic shoe is decorated with a gold-colored Puma logo on the medial side of the shoe and a gold-colored F on the heel.
Directed by Fenty CEO Robyn Rihanna Fenty, the latest campaign takes the concept of creeping to the next level with the 36-year-old mother two covered in foliage in imagery. Campaign images were shot by Philippa Price, formerly of streetwear design duo Guns Germs Steal.
Rihanna celebrated the latest launch with an event hosted at Tobacca Dock, a waterside venue in London. The event was attended by designer Tulu Coker, singer Celeste, model Kai-Isaiah Jamal, among others.
Priced at $140, the Phatty Creeper in taupe drops on April 17, 2024 on puma.com while the green fog and warm white versions will drop on April 25th.