Milan-based Marni has queued up the latest installment of Marni Jam, a label extension designed in tandem with creative director Francesco Risso, model Paloma Elsesser, and Los Angeles-based artist Alake Shilling. The men’s amd women’s capsule collection embodies a seamless blend of diverse practices, paying homage to the interconnectedness between human bodies and the natural world.
The collection is highlighted by Shilling’s vibrant prints, inspired by the flora and fauna of nature. From breezy dresses to revealing cut-outs and crochet details, the collection includes dresses, bustier tops, t-shirts, trousers, sweatshirts as well as handbags, hats and jewelry.
A longstanding member of the Marni family, Elsesser expressed her enthusiasm for the collaboration, stating, “Having been a long time Marni family member my heart sings at this collision of all of our likes.It is also a new expression of Marni’s commitment to seeing the beauty in all people with its size extension going to 56* for the first time, as well, as my shared vision of the industry I wish to see. This collection is a reflection of the joy that summer brings: a slurry of sweat, sweetness, and surrender. I am very excited to share this with the world.”
In line with Marni’s commitment to sustainability, the collection incorporates organic and lower-impact materials as well as organic cotton, mercerized organic cotton, flax. Responsibly sourced viscose form the foundation of the garments, while swimwear is crafted from recycled lycra and nylon. Mineral dyeing processes and alternative materials for components and trims further underscore the brand’s dedication to minimizing environmental impact.
Marni Jam’s summer collection 2024 is now globally available in Marni boutiques, select retailers,
as well as at marni.com.
Enjoy some images of the campaign below.
