San Francisco-based Gap is teaming up with Los Angeles-based Madhappy on a 41-piece apparel and accessory capsule collection for men, women and kids comprised of zip-up hoodies, denim jackets and jeans, shirts, t-shirts and more. Taking inspiration from Gap’s archival pieces and adorned with Madhappy’s signature arch logo, the collaboration is described as celebrating both brands’ shared values of optimism and self-expression.
Campaign images feature model Ottawa Kwami, music creative 070 Shake and fashion influencer Devon Lee Carlson.
Proceeds from the collection will be donated to the Madhappy Foundation, a non-profit dedicated to raising awareness and funding research dedicated to improving mental health.
Priced from $34.95-$158, Gap and Madhappy’s collection will launch at 12:00 PM EST on August 2, 2024, on gap.com, madhappy.com and in select Gap and Madhappy stores.
