New York-based Caitlyn Martinez is renowned for crafting looks that embody the badass spirit of her clients, including Rauw Alejandro, Rosalia, Coi Leray, and Tokischa, to name a few.From fashion campaigns to music videos and editorials, Martinez infuses her styling with an edgy sensibility that feels distinctly New York and we are fans. Most recently, she collaborated with Dominican rapper Tokischa on the Olivia de Camps-directed video for the bouncy, Skrillex-produced single De Maravisha, featuring Argentina’s Nathy Peluso.
In the midst of her busy schedule, Martinez shared with us via email her approach to styling Tokischa and the key qualities that have driven her success in the fashion industry.
Snobette:Where do you call home?
Martinez:“The east coast feels most at home for me especially New York.”
Snobette: What attracted you to styling? Was it always your career path?
Martinez: “Fashion has always been a huge part of my life growing up. I owned a clothing store, and that’s where I met my first client—everything started from there.”
Snobette: How do you approach styling Tokischa?
Martinez: “With Tokischa, her body and skin are her best accessories. We always work around those assets, keeping in mind that ‘it has to give cunt.’“
Snobette: What are the three qualities that make you excel at what you do?
- The invaluable relationships I’ve cultivated over the years, which grant me access to exceptional pieces.
- A refined sense of taste that enables me to identify what’s truly extraordinary.
- An innate ability to understand someone’s identity and use it as a foundation to unlock their full potential.
Watch De Maravisha directed by Olivia de Camps
