Los Angeles-based Cross Colours, established in 1989, has teamed up with Black Radiance Cosmetics for a hip-hop-inspired makeup collection. Drawing on the shared African American cultural roots of both brands, the collection features standout products like a cassette tape-inspired eye shadow palette with eight shades in matte, metallic, and shimmer finishes, and a microphone-shaped volumizing mascara available in black and blue. It also includes a multiuse palette with four creamy colors infused with vitamin E and soybean oil for eyes and face, metallic liquid lip glosses in vibrant pink, red, and purple, and a creamy ombre lipstick enriched with murumuru butter, vitamin E, and botanical oils.
In discussing the collaboration, Cross Colours founder Carl Jones said, “It gives us an opportunity to attract not only a new user but also to engage some of our older demographic who grew up with the culture. It lets us move forward as well as reach back.”
The Cross Colours x Black Radiance makeup collection is priced between $8 and $15. An exclusive kit featuring the entire collection will launch on Amazon for $89.99 this Friday, with individual products arriving at CVS, Target, Walgreens, and Walmart in January.
