VF Corp-owned Vans just gave SZA the creative reigns with a multi-year creative partnership. She’ll be bringing her vision to upcoming campaigns and co-creating exclusive drops that mix her style and vision with Vans’ heritage.
In press about her new role, SZA a longtime Vans wearer shared, “In Vans, I feel free! I’ve been wearing Knu Skools and other styles for years, they’ve always had an ethos I connect with. As artistic director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
This news follows news of Chief Marketing Officer Drieke Leenknegt announcing on LinkedIn in July that she would be leaving the brand. Leenknegt previously served as CMO at Timberland for three years before joining Vans, where she held the lead marketing role for just over a year.
The campaign was directed and photographed by Sophie Jones and styled by Alejandra Hernandez.
