As part of an ongoing series, Vogue checked in with publication boss Anna Wintour, who responded to an array of questions who were interviewed on the street. In her latest segment, Wintour weighed in on the Fenty label and provided her thoughts on the likelihood of a pop star-led label having long-term success.
Wintour has always been team Rihanna (she boasts four U.S. Vogue covers!) so not surprisingly her outlook on Fenty was very positive. With her signature dark shades in place, she explained, “Obviously if anyone can be successful at designing clothing it’s going to be Rihanna so I am certain that will be a huge success for LVMH.”
Noting that Rihanna isn’t the first musician to lead a label, she added, “There are other pop stars over the years that have had equal success. Look at Pharrell or Victoria Beckham or indeed Kanye West.”
Reflecting on the classic silhouettes shown in the debut collection, Wintour explained, “When we look at Rihanna’s collection one might be surprised how simple it is, she’s not looking to be the trend of the month she looking for clothes that have a life and that you can wear again and again, which is very much in step with I think the way fashion is going right now with sustainability. And as always with Rihanna she’s completely in step with the moment.”
Check out Fenty’s 6-19 drop here.
Check out the exchange with Wintour below.