Louis Vuitton Makes A Bookish Statement For Fall 2020 Campaign

French luxury label Louis Vuitton as led by Nicolas Ghesquière makes a bookish statement with a campaign taking inspiration from vintage paperback book covers each of which features one of eight ambassadors wearing looks from the label’s pre-fall 2020 collection.

Shot by Collier Schorr, creatives shot for the effort include Indian actress Deepika Padukone, English actress Sophie Turner, musician Jaden Smith, American actresses Jennifer Connelly, Laura Harrier and Kelsey Asbille Chow, French actress Léa Seydoux and Swedish musician Robyn.

Look for the pre-fall 2020 collection to hit stores in May 2020.

Check out all eight covers below.

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Fictional fantasy. #DeepikaPadukone, #SophieTurner, #JadenSmith and #JenniferConnelly in the new #LVPrefall20 Collection. @NicolasGhesquiere imagines a cast of intrepid heroines on vintage-inspired book covers ahead of the collection’s arrival in #LouisVuitton stores this May.

A post shared by Louis Vuitton Official (@louisvuitton) on Jan 24, 2020 at 10:04am PST

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Telling tales. #LeaSeydoux, #LauraHarrier, #KelseyAsbille and #Robyn in the new #LVPrefall20 Collection. Inspired by vintage book covers, @NicolasGhesquiere’s upcoming #LouisVuitton collection was photographed by @CollierSchorrStudio ahead of its arrival in stores this May.

A post shared by Louis Vuitton Official (@louisvuitton) on Jan 24, 2020 at 6:35am PST