In a move set to invigorate the cultural landscape of the National Women’s Soccer League (NWSL), Washington DC-based women’s soccer team Washington Spirit has named DJ and illustrator Domo Wells as the team’s creative director and designer. A DC native herself, Wells brings a fusion of local flavor and global perspective to her role, poised to usher in a thrilling new era of creativity for the franchise.
Michele Kang, wwner of the Washington Spirit, expressed her thoughts on the appointment of Wells to the team, stating, “We are thrilled to welcome Domo to the Spirit family. Her unparalleled vision, unwavering passion, and deep roots within the DMV community will undoubtedly elevate our brand to new heights, resonating with fans both at home and beyond.”
In her role, Wells will spearhead the design direction for the team, reflecting the spirit of the nation’s capital while encapsulating the essence of the sport. From crafting compelling visual narratives to conceptualizing eye-catching merchandise, her expertise will permeate every aspect of the Spirit’s visual presence
In a press release about the announcement Wells shares, “I am deeply honored to be part of such a vibrant organization, led by and representing formidable women both on and off the field. I am eager to infuse my passion for design into this team and my hometown.”
Wells kicks off her creative director tenure with the launch of a cherry blossom capsule collection. Set to debut on March 23, 2024, offerings will be available for purchase both in-stadium and online at washingtonspiritshop.com.
First look at Washington Spirit cherry blossom collection, designed by Domo Wells | Photo: Washington Spirit
